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Daryl Fielding

Brand Book

★★★★★
★★★★★
€25.99
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an insider's guide to brand building
Author_Daryl Fielding
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books for entrepreneurs
books on branding
brand colour
brand look
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business and marketing
Category1=Non-Fiction
Category=KJC
Category=KJSA
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COP=United Kingdom
creating a brand identity
Delivery_Delivery within 10-20 working days
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essential elements of branding
essential guides for entrepreneurs
fundamentals of brands and branding
grow your business
how to build a brand
how to position your business
industry insider
Language_English
leadership
logo
logo design
manifesto
new release
PA=Available
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Price_€20 to €50
PS=Active
self-improvement books
softlaunch
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what is branding?
women in business

Product details

  • ISBN 9781529420173
  • Weight: 487g
  • Dimensions: 144 x 198mm
  • Publication Date: 06 Oct 2022
  • Publisher: Quercus Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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10-20 Working Days: On Backorder

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Description

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022
About Daryl Fielding
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.