Commercial Charity
Regular price
€38.99
A01=Martyn Drake
Age Group_Uncategorized
Age Group_Uncategorized
Author_Martyn Drake
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Business development strategy
Category1=Non-Fiction
Category=KJVX
Charity business strategy
Charity commercial growth
Charity sector
Commercial growth
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fundraising
Language_English
Not-for-profits
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781789663280
- Weight: 330g
- Dimensions: 160 x 235mm
- Publication Date: 03 Apr 2020
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
Martyn Drake is recognized as one of the leading experts on strategy and commerce within the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more. Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson's UK, Sense and Anthony Nolan.
