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Complete Copywriter

Alan Barker
€79.99
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A01=Alan Barker
adaptable copywriting skills
adapting copy for different audiences
Age Group_Uncategorized
Age Group_Uncategorized
Alan Barker
Author_Alan Barker
automatic-update
beginner content creation guide
beginner copywriting guide
beginner guide to persuasive writing
brand voice development for beginners
building a marketing portfolio with copywriting
building confidence in copywriting
call to action writing tips
Category1=Non-Fiction
Category=GTC
Category=KJSA
Category=KJSP
Content marketing
content strategy basics for beginners
content writing for digital platforms
conversational copywriting tips
COP=United Kingdom
Copywriting
copywriting career starter
copywriting examples that work
copywriting for beginners
copywriting for press releases
copywriting fundamentals for small business marketing
copywriting with empathy
creating clear marketing messages
creating landing page copy
creativity in marketing writing
Delivery_Pre-order
early career marketer toolkit
early career marketing skills
editing and refining marketing copy
effective content for brand growth
emotional connection in marketing writing
engaging copywriting techniques
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Freelance
how to improve your marketing writing
how to write engaging content
how to write for your audience
Inbound marketing
Internal communications
landing page content strategy
Language_English
learn how to write copy
marketing copy that converts
marketing writing toolkit
PA=Not yet available
personalizing marketing messages
persuasive marketing writing
press release writing guide
Price_€50 to €100
PS=Forthcoming
social media post writing tips
softlaunch
step-by-step copywriting skills
storytelling in copywriting
targeted content for marketing
the complete copywriter
Thought leadership
understanding customer needs in copywriting
White paper
writing for multiple marketing platforms
writing for social media marketing
writing headlines that grab attention
writing skills for marketing jobs
writing targeted marketing messages
writing to drive results

Product details

  • ISBN 9781398613553
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jan 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

Looking to write marketing copy that truly connects with your audience and stands out?

The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.

You'll learn how to:
- Learn how to understand your customers and tailor your messages
- Discover practical tips to keep your copy targeted, personal and conversational
- Know your way around writing for social media, press releases, landing pages and more
- Develop skills like creativity, empathy and adaptability in your writing
- Use real-world examples to see how great copy drives results

This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.


Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills
About Alan Barker
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.

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