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Content Analysis
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Quantitative Research Methods
Research Methods in Communication
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Content Analysis Guidebook

English

By (author): Kimberly A. Neuendorf

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications. See more
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A01=Kimberly A. NeuendorfAge Group_UncategorizedAuthor_Kimberly A. Neuendorfautomatic-updateCategory1=Non-FictionCategory=GPSCategory=JHBCContent AnalysisCOP=United StatesDelivery_Delivery within 10-20 working dayseq_isMigrated=2eq_non-fictioneq_society-politicsLanguage_EnglishMedia AnalysisPA=AvailablePrice_€100 and abovePS=ActiveQuantitative Research MethodsResearch Methods in Communicationsoftlaunch
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Product Details
  • Weight: 850g
  • Dimensions: 177 x 254mm
  • Publication Date: 12 Jul 2016
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Language: English
  • ISBN13: 9781412979474

About Kimberly A. Neuendorf

 Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

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