A01=Robert W. Bly
Age Group_Uncategorized
Age Group_Uncategorized
Author_Robert W. Bly
automatic-update
blogging
brand licensing
branded content
business writing
Category1=Non-Fiction
Category=KJS
content creation
content licensing
content management
content roi
COP=United States
Delivery_Delivery within 10-20 working days
direct marketing
entmktg
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
multichannel marketing
online content
PA=Available
Price_€10 to €20
PS=Active
social media content
social media roi
softlaunch
web marketing
Product details
- ISBN 9781599186603
- Dimensions: 152 x 228mm
- Publication Date: 05 Mar 2020
- Publisher: Entrepreneur Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
Readers will learn how to:
- Create A-level content that gets noticed, gets read, and eliminates “content pollution”
- Overcome the biggest weakness of content marketing
- Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
- Use content to build brands, enhance reputations, and stand out from the competition
- Plan, execute and measure content marketing in a multichannel environment
- Know when to stop giving away content and start asking for the orders
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
