A01=Zachary Horton
aesthetics
Age Group_Uncategorized
Age Group_Uncategorized
alternate worlds
analog
Author_Zachary Horton
automatic-update
camera shots
Category1=Non-Fiction
Category=WZ
change
COP=United States
cosmic zoom
databases
Delivery_Delivery within 10-20 working days
difference
digital
disorientation
eames brothers
epistemology
eq_isMigrated=2
eq_nobargain
film
history
identity
interdisciplinary
Language_English
literature
meaning
media
mediation
microcosm
nonfiction
PA=Available
philosophy
possibility
powers of ten
Price_€50 to €100
PS=Active
purpose
resolution
scale
science
softlaunch
spatial awareness
universe
Product details
- ISBN 9780226742304
- Weight: 513g
- Dimensions: 152 x 229mm
- Publication Date: 23 Jul 2021
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In The Powers of Ten by Charles and Ray Eames, a view of two people enjoying a picnic zooms up and away to show their surroundings, moving progressively farther into space, then zooms back in for a close-up of the hand of the picnicker, travelling deep into the microscopic realm. This is one of the most iconic examples of the “cosmic zoom,” a trope that has influenced countless media forms over the past seventy years.
Horton uses the cosmic zoom as a starting point to develop a cross-disciplinary theory of scale as mediated difference. He considers the origins of our notions of scale, how scalar mediation functions differently in analog and digital modes, and how cosmic zoom media has influenced scientific and popular views of the world. Analyzing literature, film, digital media, and database history, Horton establishes a much-needed framework for thinking about scale across multiple domains and disciplines.
Horton uses the cosmic zoom as a starting point to develop a cross-disciplinary theory of scale as mediated difference. He considers the origins of our notions of scale, how scalar mediation functions differently in analog and digital modes, and how cosmic zoom media has influenced scientific and popular views of the world. Analyzing literature, film, digital media, and database history, Horton establishes a much-needed framework for thinking about scale across multiple domains and disciplines.
Zachary Horton is assistant professor of English and media studies at the University of Pittsburgh. He is a game designer, filmmaker, camera designer, and the founding director of the Vibrant Media Lab.
