A01=John Howkins
Age Group_Uncategorized
Age Group_Uncategorized
alain de botton
angela mcrobbie
Author_John Howkins
automatic-update
blood sweat and pixels
books by michael lewis
Category1=Non-Fiction
Category=KJC
Category=KNT
COP=United Kingdom
Delivery_Delivery within 10-20 working days
dont make me think
economics
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
feel the fear and do it anyway
hers to take
i am pilgrim
i know who you are
intellectual property law
Language_English
life changing books
madeleine shaw
marvel comics
mental health
PA=Available
popular science books
Price_€10 to €20
PS=Active
read this if you want to take great photographs
softlaunch
steal like an artist
the chimp paradox
the life changing magic of not giving a f
the worry trick
travel guides
tribe of mentors
what i know for sure oprah winfrey
you are a badass
Product details
- ISBN 9780141977034
- Weight: 216g
- Dimensions: 130 x 197mm
- Publication Date: 07 Nov 2013
- Publisher: Penguin Books Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.
Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.
