A01=Jane Cunningham
A01=Philippa Roberts
Age Group_Uncategorized
Age Group_Uncategorized
Author_Jane Cunningham
Author_Philippa Roberts
automatic-update
Category1=Non-Fiction
Category=JBSF1
Category=JFSJ1
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
PA=Available
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781907794254
- Dimensions: 156 x 234mm
- Publication Date: 02 Apr 2013
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents.
Jane Cunningham and Philippa Roberts are the founders of Pretty Little Head, a consultancy that specialises in gender marketing. Their clients include Tesco and the Conservative Party in the UK. They are the authors of Inside Her Pretty Little Head and previously worked in leading international advertising agencies.
