4Ps Idea
4Ps Type
A01=Kazuo Usui
Age Group_Uncategorized
Age Group_Uncategorized
Author_Kazuo Usui
automatic-update
Category1=Non-Fiction
Category=HB
Category=NH
Channel Selection
COP=United States
Delivery_Pre-order
Dennison Manufacturing Company
eq_bestseller
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Interstate Commerce Commission
La Londe
Language_English
Large Sized Jobbers
Large Sized Retailer
Marketing Channel
National Brands
PA=Temporarily unavailable
Price_€100 and above
Progressive Obsolescence
PS=Active
Real Merchant
Redesign Movement
Resale Price Maintenance
Retail Formats
Round Table
Round Table Conference
Sales Engineering
Sales Force Management
Scientific Management
softlaunch
Tabor Manufacturing
Taylor Society
Traditional Functional Approach
UK Chemist
Younger German Historical School
Product details
- ISBN 9780815397649
- Weight: 490g
- Dimensions: 156 x 234mm
- Publication Date: 20 Nov 2017
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
