A01=Steven Secular
Adam Silver
Age Group_Uncategorized
Age Group_Uncategorized
arena construction
Author_Steven Secular
automatic-update
Category1=Non-Fiction
Category=JBCT
Category=JFD
Category=KNT
Category=SFM
Category=WSJM
COP=United States
court designs
Covid-19
David Stern
Delivery_Delivery within 10-20 working days
emerging technologies
Endeavor
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
ESPN
event production
Golden State Warriors
home viewers
Houston Rockets
Language_English
live event
marketization
media infrastructures
media platforms
mediatization
multiplatform
NBA Bubble
NBA Global Games
NBA League Pass
NBCUniversal
Netflix
PA=Available
Price_€50 to €100
PS=Active
public finance
Replay Center
Sacramento Kings
silicon valley
smart device
social media
softlaunch
spectatorship
sponsors
sports arena
sports news
streaming
television format trade
Turner
venture capital
Walt Disney World
Warner Bros. Discovery
Product details
- ISBN 9780252045202
- Weight: 454g
- Dimensions: 152 x 229mm
- Publication Date: 20 Jun 2023
- Publisher: University of Illinois Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good.
A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Steven Secular is an independent scholar.
