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Direct to Consumer Playbook

Mike Stevens
€94.99
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A01=Mike Stevens
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Age Group_Uncategorized
Author_Mike Stevens
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Brand strategy
branding
Category1=Non-Fiction
Category=KJE
Category=KJMV7
consumer behaviour
COP=United Kingdom
D2C
Delivery_Delivery within 10-20 working days
Direct to Consumer
entrepreneur
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
FMCG
innovation
Language_English
PA=Available
Price_€50 to €100
product development
PS=Active
softlaunch

Product details

  • ISBN 9781398605442
  • Weight: 590g
  • Dimensions: 164 x 242mm
  • Publication Date: 03 May 2022
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.

Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right.

Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover:

· How they got started, what worked then and what works now
· The importance of building a community and how to use data
· When to consider going multichannel
· Why you need a bulletproof brand
· Navigating funding, margins, growth, customer service and product development and more

For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
About Mike Stevens
Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.

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