Email Revolution
Regular price
€23.99
A01=V. A. Shiva Ayyadurai
A23=Leslie P. Michelson
Author_V. A. Shiva Ayyadurai
Category1=Non-Fiction
Category=KJD
Category=KJS
Category=NL-KJ
COP=United States
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Format=BB
HMM=235
IMPN=Allworth Press
ISBN13=9781621532637
Language_English
PA=Temporarily unavailable
PD=20130903
POP=New York
Price=€20 to €50
PS=Active
PUB=Skyhorse Publishing
SMM=28
Subject=Business & Management
U.S.
WG=431
WMM=159
Product details
- ISBN 9781621532637
- Weight: 431g
- Dimensions: 159 x 235 x 28mm
- Publication Date: 19 Sep 2013
- Publisher: Skyhorse Publishing
- Publication City/Country: New York, US
- Product Form: Hardback
- Language: English
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In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.
Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.
Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.
Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
Dr. V. A. Shiva Ayyadurai is a scientist-technologist, entrepreneur, and educator. In 1978, at age fourteen, he invented the world's first email system, for which he was awarded a US copyright. He holds four degrees from MIT and is a Fulbright Scholar, Lemelson-MIT Awards Finalist, and Westinghouse Science Talent Honors Award recipient. He lives in Belmont, Massachusetts.
