Entrepreneurial Myth
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A01=Louise Nicolson
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Author_Louise Nicolson
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entreprenuers
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Product details
- ISBN 9781912555086
- Dimensions: 135 x 216mm
- Publication Date: 20 Jun 2019
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Entrepreneurs are defined as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies.
Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.
Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.
Louise Nicolson is a business curator and coach with over twenty years' experience in entrepreneurship, journalism, public relations and employee engagement. She launched, led and sold an award-winning communication consultancy and summer school, before joining a City PR firm as Partner.
