A01=James T. Kitchens
A01=Larry Powell
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Author_James T. Kitchens
Author_Larry Powell
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Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
Category=JPH
COP=United States
Delivery_Delivery within 10-20 working days
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eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
PA=Available
Price_€20 to €50
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softlaunch
Product details
- ISBN 9781498507240
- Weight: 209g
- Dimensions: 151 x 230mm
- Publication Date: 27 Mar 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
James T. Kitchens is president of the Kitchens Group, a national public opinion research firm.
Larry Powell is professor in the Department of Communication Studies at the University of Alabama at Birmingham.
