Product details
- ISBN 9780415800938
- Weight: 1179g
- Dimensions: 152 x 229mm
- Publication Date: 11 Apr 2011
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.
Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing.
Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University.
lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.
