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Global-Local Interface and Hybridity

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B01=Lubna Alsagoff
B01=Rani Rubdy
Category1=Non-Fiction
Category=CFB
Category=GTQ
Category=JFFS
COP=United Kingdom
cultural landscapes
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English as a global language
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global linguistic flows
global vs local
hybrid language practices
hybridity and bilingualism
hybridity in the Linguistic Landscape
language globalization
Language_English
linguistic globalization
Linguistic Landscapes
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Price_€20 to €50
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sociolinguistics
softlaunch
transcultural flows

Product details

  • ISBN 9781783090846
  • Weight: 446g
  • Dimensions: 148 x 210mm
  • Publication Date: 02 Dec 2013
  • Publisher: Channel View Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description
The chapters in this volume seek to bring hybrid language practices to the center of discussions about English as a global language. They demonstrate how local linguistic resources and practices are involved in the refashioning of identities in a variety of cross-cultural and geographical contexts, and illustrate hybridity as an enactment of resistance and creativity. Drawing on a variety of disciplines and ideological perspectives, the authors use contexts as diverse as social media, Bollywood films, workplaces and kindergartens to explore the ways in which English has become a part of localities and social relations in ways that are of significant sociolinguistic interest in understanding the dynamics of mobile cultures and transcultural flows.
About

Rani Rubdy is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on World Englishes, including Language as Commodity: Global Structures, Local Marketplaces (2008, edited with Peter Tan) and English in the World: Global Rules, Global Roles (2006, edited with Mario Saraceni).

Lubna Alsagoff is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on Singapore English and language and identity, including Principles and Practices for Teaching English as an International Language (2012, edited with Sandra Lee McKay, Guangwei Hu and Willy Renandya). Both authors are co-editors with Lawrence Jun Zhang of the volume Asian Englishes: Changing Perspectives in a Globalised World (2011).