Regular price €136.99
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A01=David Colgan
A01=Magali A. Delmas
Age Group_Uncategorized
Age Group_Uncategorized
Author_David Colgan
Author_Magali A. Delmas
automatic-update
behavioral economics
Category1=Non-Fiction
Category=KCK
Category=KJC
Category=KJJ
conscious consumption
conservation behavior
COP=United States
corporate social responsibility
corporate sustainability
Delivery_Delivery within 10-20 working days
environmental information
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
field experiments
green marketing
green products
Language_English
PA=Available
Price_€100 and above
PS=Active
softlaunch

Product details

  • ISBN 9781503600867
  • Dimensions: 152 x 229mm
  • Publication Date: 31 Jul 2018
  • Publisher: Stanford University Press
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.

Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry.David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.