A01=Cao Yangfeng
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Author_Cao Yangfeng
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Category1=Non-Fiction
Category=KJH
Category=KJVG
Category=KJZ
COP=United Kingdom
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eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781911498629
- Dimensions: 156 x 234mm
- Publication Date: 25 Jan 2018
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.
