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audience studies
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B01=Virginia Nightingale
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Digital media
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
global media
Language_English
media research
media theory
PA=Available
Price_€20 to €50
PS=Active
research methods
softlaunch
Product details
- ISBN 9781118721391
- Weight: 930g
- Dimensions: 170 x 244mm
- Publication Date: 22 Nov 2013
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field
Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until her retirement in 2010. Her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Readings: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).
