A01=Philip Mudd
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Author_Philip Mudd
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Product details
- ISBN 9780871407887
- Weight: 495g
- Dimensions: 165 x 244mm
- Publication Date: 06 Apr 2015
- Publisher: W W Norton & Co Ltd
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Adapting the lessons gleaned from over two decades in government intelligence, Philip Mudd has created a necessary guide to how we approach complex and high-stakes decisions. Filled with logical yet counter-intuitive answers to both ordinary and extraordinary problems—whether it is deciding which university to attend or how to pivot a failing business model—Mudd’s "HEAD" (High Efficiency Analytic Decision Making) methodology exposes the dangers of searching for a quick solution and why it is so vital to ask the right questions first. It is a revolutionary and business-friendly new technique, one that has the potential to change the way we live and work.
Philip Mudd the ex–deputy director of the CIA’s Counterterrorist Center and the FBI’s National Security Branch, appears regularly on Fox News, CNN, and NPR and lectures around the world on methodologies for understanding difficult analytic problems. His writing has appeared in Newsweek, the Wall Street Journal, The Atlantic, Foreign Policy, and the Washington Post, and he is the author of Takedown, a detailed account of intelligence gathering in the hunt for al-Qa’ida. He lives in Alexandria, Virginia.
