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A01=Jack Fuller
A01=Martin Reeves
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Author_Jack Fuller
Author_Martin Reeves
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The Imagination Machine: How to Spark New Ideas and Create Your Company''s Future

English

By (author): Jack Fuller Martin Reeves

A guide for mining the imagination to find powerful new ways to succeed.

We need imagination now more than everto find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?

The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:

  1. The Seduction: How to open yourself up to surprises
  2. The Idea: How to generate new ideas
  3. The Collision: How to rethink your idea based on real-world feedback
  4. The Epidemic: How to spread an evolving idea to others
  5. The New Ordinary: How to turn your novel idea into an accepted reality
  6. The Encore: How to repeat the processagain and again.

Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformationespecially during a crisis.

The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

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Original price €32.50
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A01=Jack FullerA01=Martin ReevesAge Group_UncategorizedAuthor_Jack FullerAuthor_Martin Reevesautomatic-updateCategory1=Non-FictionCategory=KJCCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 241 x 190mm
  • Publication Date: 24 Jun 2021
  • Publisher: Harvard Business Review Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781647820862

About Jack FullerMartin Reeves

Martin Reeves is a Senior Partner and Managing Director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review MIT Sloan Management Review Strategy Science Nature and Science. He is Chairman of the BCG Henderson Institute BCG's internal think tank and has led numerous strategy assignments across industries including consumer goods high tech industrial goods healthcare extractive industries and financial services. His current research themes include strategy and AI organizational stamina business ecosystems and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.Jack Fuller is a former Special Project Manager at the BCG Henderson Institute and the founder of Casati Health a company that reimagines mental and physical health. He is the author of numerous business articles on topics including purpose strategy games transformation play and goal setting. He has also worked with a range of BCG clients focusing on brand strategy customer journey mapping and innovation. Fuller has appeared on UK Channel 4's Sunday Brunch as a guest philosopher on Australia's Radio National Life Matters and as a speaker at conferences on the humanities in Sweden Italy the United Kingdom and Australia. He holds a degree in neuroscience from the University of Melbourne where he contributed to research in Human Brain Mapping and Brain Behavior and Evolution as well as a master's degree and a doctorate both in theology from the University of Oxford where he studied on a Rhodes Scholarship.You can find more about Martin Reeves and Jack Fuller on Twitter at twitter.com/MartinKReeves and twitter.com/jackmfuller.

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