Influence of Polls on Television News Coverage of Presidential Campaigns
Regular price
€46.99
14 days return policy
Shipping & Delivery
A01=Vincent M. Fitzgerald
Age Group_Uncategorized
Age Group_Uncategorized
Author_Vincent M. Fitzgerald
automatic-update
Category1=Non-Fiction
Category=GTC
Category=JPHF
Category=JPVL
Category=JPWC
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
Media Studies
News
News Media
PA=Available
Political Science
Polls
Presidential Campaigns
Presidential Candidate Polls
Price_€20 to €50
PS=Active
Public Opinion Polls
softlaunch
Television
Product details
- ISBN 9781498542340
- Weight: 299g
- Dimensions: 153 x 220mm
- Publication Date: 30 Jun 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Since the election of Richard Nixon in 1968 to Donald Trump’s victory in 2016, both presidential campaigns and television news have undergone significant changes, perhaps most noticeably in the use of public opinion polls in campaign reporting by the national evening newscasts of ABC, CBS, and NBC. The Influence of Polls on Television News Coverage of Presidential Campaigns explores how during the past 50 years the three networks have quadrupled their use of polls during general election campaigns while the amount of time spent covering the actual issues facing the nation has dwindled. The increasing focus on polls over the years by television news has resulted in an overall diminished quality of journalism which is relying more and more on sensationalism and theatrics. The competition between the candidates has become a central focus of reporting, which has led to presidential campaigns being covered like sporting events. Major party candidates are portrayed increasingly less like potential leaders of the free world and more like athletes who are winning or losing a ballgame. The problem is not exit polls prematurely projecting a winner several hours before voting ends, but pre-election polls which do the same thing weeks before Election Day. Recommended for scholars interested in communication, political science, history, and sociology.
Vincent M. Fitzgerald is associate professor in the Department of Communication at the College of Mount Saint Vincent.
