A01=Liam Fahey
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Age Group_Uncategorized
Author_Liam Fahey
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Business development
Business strategy
Category1=Non-Fiction
Category=KJC
Category=KJP
Category=KJSM
Category=KJU
Consumer Behavior
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
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Language_English
Market research
Marketing
Marketing methods
PA=Available
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781839827334
- Weight: 598g
- Dimensions: 152 x 229mm
- Publication Date: 03 Aug 2020
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.
