Internet and the 2016 Presidential Campaign

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2016 presidential election
A32=Bethany A. Conway-Silva
A32=Christine Filer
A32=Heather K. Evans
A32=James N. Druckman
A32=Jody C Baumgartner
A32=Kayla J. Brown
A32=Mandi Bates Bailey
A32=Monica Ancu
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B01=Jody C Baumgartner
B01=Terri L. Towner
campaign
campaigns
Category1=Non-Fiction
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Category=JBCT
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Category=JFD
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Category=JPVL
Category=JPWC
Category=UBW
COP=United States
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elections
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eq_nobargain
eq_non-fiction
eq_society-politics
facebook
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internet
Language_English
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Price_€20 to €50
PS=Active
social media
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techonology
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world wide web

Product details

  • ISBN 9781498542982
  • Weight: 572g
  • Dimensions: 151 x 221mm
  • Publication Date: 31 Aug 2018
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Jody C Baumgartneris professor of political science at East Carolina University.

Terri L. Towner is associate professor of political science at Oakland University.