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Product details
- ISBN 9780691210209
- Dimensions: 156 x 235mm
- Publication Date: 10 Nov 2020
- Publisher: Princeton University Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Why there is no such thing as a free audience in today's attention economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
Matthew Hindman is associate professor of media and public affairs at George Washington University and the author of the award-winning book The Myth of Digital Democracy (Princeton).
