A32=Anthony Y. H. Fung
A32=Bora Kang
A32=Eunbyul Lee
A32=Hyeri Jung
A32=Ju Oak Kim
A32=Kyong Yoon Yong Jin
A32=Luling Huang
A32=Seok-Kyeong Hong
Age Group_Uncategorized
Age Group_Uncategorized
Asian studies
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B01=Kyong Yoon Yong Jin
B01=Tae-Jin Yoon
Category1=Non-Fiction
Category=GTB
Category=GTM
Category=HBJF
Category=JBCC1
Category=JFCA
Category=NHF
COP=United States
Cultural policy
Cultural studies
Delivery_Delivery within 10-20 working days
Digital media
eq_bestseller
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fandom
Globalization
Hallyu
Hybridity
Korean Wave
Language_English
PA=Available
Popular culture
Price_€50 to €100
PS=Active
Social media
softlaunch
Transnationality
Product details
- ISBN 9781498555562
- Weight: 612g
- Dimensions: 158 x 238mm
- Publication Date: 05 Oct 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave’s transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.
Dal Yong Jin is professor in the School of Communication at Simon Fraser University.
Tae-Jin Yoon is professor in the Graduate School of Communication and Arts at Yonsei University.
