Male Body as Advertisement
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B01=Juan Rey
B06=Francisco Uceda
B09=Angels Carabí
B09=Jose Armengol
Category1=Non-Fiction
Category=GTC
Category=GTM
Category=JBCT
Category=JFC
Category=JH
Category=JHMC
Category=KJMV5
Category=KJSC
COP=United States
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
PA=Available
Price_€50 to €100
PS=Active
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Product details
- ISBN 9781433128370
- Weight: 350g
- Dimensions: 150 x 230mm
- Publication Date: 25 Aug 2015
- Publisher: Peter Lang Publishing Inc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use as a persuasive and expressive resource. Just as it occurred with the female body, the male body has become an object of desire in some instances and an object of expression in others.
This collection of essays represents several developments in the field of communication studies. It is the first time that a study on the body of men in the Hispanic media has been carried out using film, television, internet, billboards, and so forth. This book also equates men to women in the media world. Lacking its own tradition, the male body has followed in the footsteps of the female body. It has been objectified, stylized, and transformed into a weapon of persuasion to reach the modern man.
The Male Body as Advertisement can be useful for students of communication, anthropology, sociology, gender studies, and cultural studies. It will serve graduate students as a bibliographic reference for research on the male body as well as undergraduate students whose programs address issues related to gender studies. This work is also written to reach a wider audience beyond the university.
This collection of essays represents several developments in the field of communication studies. It is the first time that a study on the body of men in the Hispanic media has been carried out using film, television, internet, billboards, and so forth. This book also equates men to women in the media world. Lacking its own tradition, the male body has followed in the footsteps of the female body. It has been objectified, stylized, and transformed into a weapon of persuasion to reach the modern man.
The Male Body as Advertisement can be useful for students of communication, anthropology, sociology, gender studies, and cultural studies. It will serve graduate students as a bibliographic reference for research on the male body as well as undergraduate students whose programs address issues related to gender studies. This work is also written to reach a wider audience beyond the university.
Juan Rey is a tenured professor in the Communication Studies Department at the University of Seville, Spain. He prepared his doctoral thesis «The representation of masculinity in advertising discourse» in the School of Social Communications at the Catholic University of the Sacred Heart in Milan, Italy, and presented it at the University of Seville, where he obtained the PhD Extraordinary Prize for his thesis. He also received a PhD in Spanish language and literature with a thesis on Manuel María del Mármol, which won the prestigious Focus Humanities Award. Rey has published widely on topics related to men and advertising, including his most recent books The Feigned Man and Advertising and Society: A Round Trip. He has lectured widely and has been a visiting professor in Italy, Mexico, Venezuela, Chile, Ecuador, and Argentina.
