A01=William Mazzarella
aboriginal
advertising
aesthetics
affect
Age Group_Uncategorized
Age Group_Uncategorized
anthropology
Author_William Mazzarella
authority
automatic-update
belief
capitalism
Category1=Non-Fiction
Category=HD
Category=JHMC
charisma
communication
consumerism
COP=United States
creativity
critical theory
Delivery_Delivery within 10-20 working days
enchantment
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fascination
history
ideology
indigenous
Language_English
love
magic
mana
mass media
modernity
nonfiction
PA=Available
philosophy
popular culture
power
Price_€20 to €50
primitive
propaganda
PS=Active
publicity
religion
ritual
sociology
softlaunch
sovereignty
Product details
- ISBN 9780226436258
- Weight: 312g
- Dimensions: 14 x 22mm
- Publication Date: 24 Oct 2017
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that infuses a rioting crowd, a television audience, or an internet public? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.
William Mazzarella is the Neukom Family Professor of Anthropology and the Social Sciences at the University of Chicago.
