A01=Xiaoqun Zhang
Age Group_Uncategorized
Age Group_Uncategorized
Agenda-setting
Author_Xiaoqun Zhang
automatic-update
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
Communication
COP=United States
Corporate financial performance
Corporate legitimacy
Corporate reputation
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
Measuring media reputation
Measuring Reputation
Media coverage
Media Reputation
Media Studies
PA=Available
Price_€50 to €100
Priming
PS=Active
Reputation
softlaunch
Strategic resource
Product details
- ISBN 9781498572996
- Weight: 426g
- Dimensions: 161 x 228mm
- Publication Date: 25 Jul 2019
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.
