The Mind is Flat

Regular price €18.50
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Nick Chater
Age Group_Uncategorized
Age Group_Uncategorized
Author_Nick Chater
automatic-update
behavioural science
brain
Category1=Non-Fiction
Category=JMAQ
Category=JMR
Category=VSP
cognitive science
consciousness
COP=United Kingdom
daniel dennett
daniel kahneman thinking fast and slow
daniel levitin
Delivery_Delivery within 10-20 working days
education
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
eq_society-politics
freakonomics
health psychology
human behaviour
improvisation
Language_English
memory
mental health
mental health books
neuroscience
PA=Available
paul dolan happiness by design
perception
personal development
Price_€10 to €20
PS=Active
psych
psych experiments
psychoanalysis
recreating your self concept
self help
softlaunch
steven pinker
the human mind
thinking being
tim harford

Product details

  • ISBN 9780241208779
  • Weight: 200g
  • Dimensions: 130 x 199mm
  • Publication Date: 28 Mar 2019
  • Publisher: Penguin Books Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns

A radical reinterpretation of how your mind works - and why it could change your life

'An astonishing achievement. Nick Chater has blown my mind' Tim Harford

'A total assault on all lingering psychiatric and psychoanalytic notions of mental depths ... Light the touchpaper and stand well back' New Scientist


We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to access this mysterious world, we could truly understand ourselves. For more than a century, psychologists and psychiatrists have struggled to discover what lies below our mental surface.

In The Mind Is Flat, pre-eminent behavioural scientist Nick Chater reveals that this entire enterprise is utterly misguided. Drawing on startling new research in neuroscience, behavioural psychology and perception, he shows that we have no hidden depths to plumb, and unconscious thought is a myth. Instead, we generate our ideas, motives and thoughts in the moment. This revelation explains many of the quirks of human behaviour - for example why our supposedly firm political beliefs, personal preferences and even our romantic attractions are routinely proven to be inconsistent and changeable.

As the reader discovers, through mind-bending visual examples and counterintuitive experiments, we are all characters of our own creation, constantly improvising our behaviour based on our past experiences. And, as Chater shows us, recognising this can be liberating.

Nick Chater is Professor of Behavioural Science at Warwick Business School. He founded WBS's Behavioural Science group, which is the largest of its kind in Europe, advises the UK's Behavioural Insights Team and was scientist-in-residence on the BBC Radio 4 series The Human Zoo. He is a member of the UK Committee on Climate Change, and a Fellow of the Cognitive Science Society and the British Academy.

More from this author