A01=Brad Flowers
Age Group_Uncategorized
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Author_Brad Flowers
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brand advertising
brand building
brand marketing
brand story
business brand
business name
Category1=Non-Fiction
Category=KJC
Category=KJH
Category=KJS
Category=KJSA
Category=KJSC
Category=KJVS
COP=United States
Delivery_Delivery within 10-20 working days
entmktg
entrepreneur
entsyb
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
name a business
new business names
PA=Available
Price_€10 to €20
PS=Active
softlaunch
start a business
startup
story brand
Product details
- ISBN 9781599186665
- Dimensions: 152 x 228mm
- Publication Date: 02 Apr 2020
- Publisher: Entrepreneur Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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NAME YOUR BUSINESS. TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between “cool” and clear
- Narrow down your list of names with five easy tests
Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.
