New Collective Behavior in Digital Society
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A01=Raymond L.M. Lee
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Author_Raymond L.M. Lee
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Category1=Non-Fiction
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Category=JFD
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Category=PDR
collective behavior
COP=United States
data economy
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digital contagion
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imitation
interconnectivity
Language_English
mass hysteria
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smartphone fad
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surveillance
Product details
- ISBN 9781666935721
- Weight: 431g
- Dimensions: 159 x 238mm
- Publication Date: 15 Jun 2023
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In The New Collective Behavior in Digital Society: Connection, Contagion, Control, Raymond L.M. Lee offers an updated view on the sociology of crowds. While the era of crowds that Le Bon famously wrote about more than a century ago reflected the social and political crises of his time, in the twenty-first century we encounter a completely new scenario with crowds forming online or morphing into swarms in digital space. Lee confronts large gatherings that are only virtually present and investigates collective behaviors that are not always palpable and visceral. This is the age of digital dominance where the collective becomes reduced to ones and zeros to become more vulnerable to the social and political interventions of our time. This book attempts to discern and dissect those interventions, focusing on the power of virality that sustains networks, assemblages, and platforms to generate new collective behaviors in an era of smartphones, surveillance, and pandemics that were never imagined in Le Bon’s time.
Raymond L. M. Lee, PhD (University of Massachusetts-Amherst), was previously on the sociology faculty at the University of Malaya, Malaysia and presently is a non-affiliated researcher of modernity, religion and mass society.
