NFL, Year One
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For many football fans, the National Football League season of 1970 was a landmark year in the history of the game. The NFL and the American Football League finally began playing as a merged league—one that featured such legendary figures as George Blanda, Tom Dempsey, Vince Lombardi, George Allen, Sid Gillman, Lamar Hunt, and Al Davis. The NFL, Year One focuses on several key games throughout this thrilling initial season. One saw the Raiders and Browns play in Cleveland. This contest serves as the backdrop for the story of forty-three-year-old Oakland kicker Blanda, who went on that season to win or tie four consecutive games in the last seconds, becoming a hero to middle-aged American men. Among other notable games that Brad Schultz examines are the Browns-Jets game that marked the debut of Monday Night Football with commentators Keith Jackson, Howard Cosell, and “Dandy” Don Meredith; the Chiefs-Vikings game that served as a rematch for the Super Bowl IV competitors; and the Colts-Jets game that ultimately set the scene for the 1970 players’ strike. Schultz also demonstrates how the season continues to influence the NFL today. Meticulously researched and thoroughly entertaining, The NFL, Year One is a riveting account of one of the most important and compelling seasons in NFL history. Any fan will surely enjoy Schultz’s revisiting of the game’s amazing 1970 season.
BRAD SCHULTZ is an associate professor in the School of Journalism & New Media at the
University of Mississippi. He has written four previous books on sports media relations sports broadcasting, and sports reporting, and coauthored Media Relations in Sport, 3rd ed. (Fitness Information Technology, 2010). The creator and former editor of the Journal of Sports Media, Schultz spent fifteen years in local sports news and television before turning to academia. He lives in Oxford, Mississippi.