A01=Jacqueline N. Parke
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Author_Jacqueline N. Parke
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Category1=Non-Fiction
Category=ATL
Category=UDBS
COP=United States
Delivery_Delivery within 10-20 working days
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eq_bestseller
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781476681931
- Weight: 308g
- Dimensions: 152 x 229mm
- Publication Date: 11 Mar 2022
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.
Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.
