A01=Giles Lury
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Author_Giles Lury
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Category1=Non-Fiction
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Language_English
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Price_€10 to €20
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Product details
- ISBN 9781907794513
- Dimensions: 138 x 216mm
- Publication Date: 01 Oct 2013
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
