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Routledge Companion to Contemporary Brand Management

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B01=Charles Blankson
B01=Francesca Dall'Olmo Riley
B01=Jaywant Singh
Brand Architecture
Brand Attachment
Brand Equity
Brand Personality
Brand Relationship
Category1=Non-Fiction
Category=KC
Category=KJ
Category=KJMV7
Category=KJS
Category=KJSM
Co-branding Alliance
COP=United Kingdom
Corporate Brand
Customer Based Brand Equity
De Chernatony
Delivery_Delivery within 10-20 working days
Demand Driver Analysis
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
FC Bayern Munich
Financial Services Brands
Franchise Firms
Internal Brand Building
Internal Branding Activities
Language_English
Luxury Brand
Millward Brown Optimor
NBD.
PA=Available
Parent Brand
Price_€100 and above
PS=Active
Retail Brand Equity
Retail Product Brands
softlaunch
Sports Marketing
St Ep
Vice Versa
Zealand Winegrowers

Product details

  • ISBN 9780415747905
  • Weight: 1198g
  • Dimensions: 174 x 246mm
  • Publication Date: 13 Jul 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
About
Francesca Dall'Olmo Riley is Professor of Brand Management at Kingston Business School, UK. She has published in The Journal of Business Research, International Journal of Research in Marketing, Journal of Advertising Research and Journal of Marketing Management. She is Associate Editor of the Journal of Marketing Management. Jaywant Singh is Professor of Marketing at Kingston Business School, Kingston University London, UK. He has published, amongst others, in the Journal of Business Research, Marketing Letters, Journal of Advertising Research, Industrial Marketing Management, Journal of Business Ethics, and European Journal of Marketing. Charles Blankson (Ph.D. Kingston University, UK) is an Associate Professor of Marketing in the Department of Marketing, University of North Texas, Denton, Texas, USA. He has published in Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Public Policy & Marketing.