Routledge Handbook of Destination Marketing
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Brand Personality Perceptions
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Destination Attachment
Destination Brand
Destination Brand Equity
Destination Image
Destination Image Attributes
destination management
Destination Management Organizations
Destination Marketers
Destination marketing
Destination Marketing Organization
Destination Marketing Organizations
Drita Kruja
Edina Ajanovic
Elena Urdaneta
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Evrim Celtek
Francisco Arteaga
Frank Lindberg
Frode Soelberg
Fusun Istanbullu Dincer
Gang Li
Gastronomy Tourism
Gaunette Sinclair-Maragh
George W. Leeson
Giacomo Del Chiappa
Girish Prayag
Gurel Cetin
Hospitality Market
Hsiangting Shatina Chen
Hugues Seraphin
Hui Shan Loh
Hung-Che Wu
Huong Ha
Ibrahim Ihan
Ibrahim Yilmaz
Irene Gil-Saura
Jada Lindblom
Jeynakshi Ladsawut
Jie Kong
Kemal Birdir
Kenan Gullu
Kostas Alexandris
Kurtulus Karamustafa
Lamiaa Hefny
Language_English
Maja Seric
managing and marketing destinations
Maria Vernuccio
Maria-Eugenia Ruiz-Molina
Maria-Pilar Llopis-Amors
Marie Chan Sun
Marios Sotiriadis
Martina G. Gallarza
Medet Yolal
Merve Aydogan Cifci
Omneya Mokhtar Yacout
Online Reviews
Online Travel
Online Travel Communities
Online Travel Information Searches
Online Travel Review
Osman Ahmed El-Said Osman
OTAs
Oystein Jensen
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peer-to-peer accommodation research
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PS=Active
Rahul Pratap Singh Kaurav
Re-visitation Intentions
Robin Nunkoo
Sam Sarpong
Samuel Adeyinka-Ojo
service quality assessment
Sevda Sahilli Birdir
Shailja Sharma
Shweta Singh
Smart Phone
social media influence tourism
softlaunch
Soma Sinha Roy
sustainability in travel
Swathi Ravichandran
tourism consumer behaviour
Tourism Destination Branding
tourism marketing
tourist decision making process
Travellers Information Search Behaviour
Ugur Caliskan
Uncertainty Avoidance
Vanessa G.B. Gowreesunkar
Vikneswaran Nair
WOM
Yinghua Huang
Ịbrahim İhan
Product details
- ISBN 9781138118836
- Weight: 1086g
- Dimensions: 174 x 246mm
- Publication Date: 18 Apr 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.
Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers’ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.
Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.
