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SAGE Handbook of International Corporate and Public Affairs

€212.04
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Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Craig S. Fleisher
B01=Phil Harris
business public affairs
Category1=Non-Fiction
Category=KJSP
company public affairs
COP=United Kingdom
corporate lobbying
corporate policy
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
global business
global public affairs
interest group
international business
international public affairs
Language_English
PA=Available
political marketing
Price_€100 and above
PS=Active
public policy
softlaunch

Product details

  • ISBN 9781446276112
  • Weight: 1470g
  • Dimensions: 174 x 246mm
  • Publication Date: 20 Dec 2016
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:

  • Foundations of PA
  • PA and its relationship to other Key Disciplines
  • Emerging Trends in PA
  • The Regional Development and Application of PA
  • Case Studies of PA in Action
  • Tactical Approaches to Executing PA.

Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
About
Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors.