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Dan White

Smart Advertising Book

★★★★★
★★★★★
€16.99
A01=Dan White
Advertising
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Age Group_Uncategorized
Author_Dan White
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Branding
Business
Category1=Non-Fiction
Category=KJS
Category=KJSA
COP=United Kingdom
Delivery_Pre-order
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eq_isMigrated=2
eq_non-fiction
Language_English
Marketing
PA=Temporarily unavailable
Price_€10 to €20
PS=Active
softlaunch

Product details

  • ISBN 9781915951182
  • Dimensions: 120 x 180mm
  • Publication Date: 16 May 2024
  • Publisher: LID Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.