A01=Bart Clarysse
A01=Sabrina Kiefer
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Author_Bart Clarysse
Author_Sabrina Kiefer
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Category1=Non-Fiction
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COP=United Kingdom
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Language_English
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softlaunch
Product details
- ISBN 9781904027881
- Weight: 299g
- Dimensions: 135 x 216mm
- Publication Date: 13 May 2011
- Publisher: Elliott & Thompson Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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The ideal companion for anyone starting out on a new venture. Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today's fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point? Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles. 'The Smart Entrepreneur' features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching.Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.
Whether you've been nurturing an idea for some time but haven't yet worked out how to launch it or you're in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition.
Bart Clarysse is a Professor of Entrepreneurship at Imperial College Business School in London and Universiteit Gent. He has over 15 years' experience in coaching entrepreneurs and has been a co-founder of several start-ups himself. He is the Director of the Innovation, Entrepreneurship and Design Programme at Imperial College Business School. Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design programme at Imperial College Business School, which adopts the approach set out in this book. Previously she has worked for the Associated Press, Business Week and the Financial Times.
