A01=Jody Oridioni
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Author_Jody Oridioni
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Category1=Non-Fiction
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
eq_isMigrated=2
eq_nobargain
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Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9780998727813
- Dimensions: 165 x 235mm
- Publication Date: 16 Nov 2017
- Publisher: LID Publishing Inc.
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.
In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.
