A01=Melina Palmer
Age Group_Uncategorized
Age Group_Uncategorized
Author_Melina Palmer
automatic-update
Category1=Non-Fiction
Category=KCK
Category=KJMV7
Category=KJMV8
Category=KJVS
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781684813438
- Dimensions: 152 x 228mm
- Publication Date: 09 Feb 2024
- Publisher: Mango Media
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Melina Palmer is founder and CEO of The Brainy Business which helps businesses leverage behavioral economics so customers buy and employees buy-in. Her podcast The Brainy Business: Understanding the Psychology of Why People Buy has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses around the world. She is the best selling author of What Your Customer Wants and Cant tell You and What your Employees Need and Cant Tell You. Melina is a globally celebrated keynote speaker who teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her masters in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists Melina has contributed research to the Association for Consumer Research Filene Research Institute and writes on Behavioral Economics & Business for Inc.
