Upside of Uncertainty
A science-backed guide for navigating and thriving through uncertainty—based on interviews and insights from world-renowned leaders, innovators, entrepreneurs, artists, and creatives.
Whether you're searching for courage to start a new project, change careers, launch a business, develop an idea, or reinvent yourself after a disappointment or life change, you will face uncertainty—that ambiguous and uncomfortable state that often makes us feel confused, anxious, and afraid to act. Though these moments are difficult, they offer opportunities for personal growth, innovation, and creativity.
In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.
In our fast-paced, ever-changing world, uncertainty is on the rise. We face it every day. But few of us have been taught the techniques to navigate it well. The Upside of Uncertainty provides the inspiration, tools, and strategies you need to thrive through the inevitable plot twists in your life and career.
Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others. He is also the father of four children.
Susannah Harmon Furr is an entrepreneur, designer, art historian, and contrarian. She founded a women's clothing line and is currently cultivating a biointensive garden as part of a larger hope accelerator in Normandy. She is the mother of the same four children as Nathan.