A01=Alan Williams
A01=Samuel Williams
Age Group_Uncategorized
Age Group_Uncategorized
Author_Alan Williams
Author_Samuel Williams
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business development
Category1=Non-Fiction
Category=KJSC
Category=KJSU
communication
COP=United Kingdom
customer services
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
marketing
organization
PA=Available
Price_€10 to €20
PS=Active
sales
softlaunch
values-driven service
Product details
- ISBN 9781912555802
- Dimensions: 156 x 234mm
- Publication Date: 11 Mar 2021
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co- owned by all stakeholders - employees, service partners, local communities, investors and customers.
This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.
This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.
Alan Williams has a track record of success in devising holistic SERVICEBRAND strategies. Alan has more than 30 years of senior leadership experience in customer service-based businesses. Samuel Williams is a business consultant with BAE Applied Intelligence. Sam has various business roles in customer service and consultancy.
