Theatre Couple in Early Modern Italy
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€50.99
A01=Serena Laiena
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Author_Serena Laiena
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Category1=Non-Fiction
Category=AN
Category=ATD
Category=HBJD
Category=HBLH
Category=NHD
celebrity
celebrity couples
celebrity marketing strategy
celebrity performance
celebrity self-fashioning
celebrity studies
celebrity success
Commedia dell'Arte
Commedia dell’Arte
COP=United States
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drama
drama studies
early modern Italy
early modern studies
early modern theatre
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
European history
Giovan Battista Andreini
Italian history
Italian studies
Language_English
PA=Available
performance studies
post-Tridentine Italy
Price_€50 to €100
PS=Active
show business couples
softlaunch
the history of Commedia dell'Arte
the history of Commedia dell’Arte
the Italian diva
theatre and performance studies
theatre history
theatre studies
Virginia Ramponi
women's studies
world history
Product details
- ISBN 9781644533154
- Weight: 399g
- Dimensions: 156 x 235mm
- Publication Date: 15 Dec 2023
- Publisher: University of Delaware Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies?
These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576–1654) and Virginia Ramponi (1583–ca.1631). This book examines their artistic path – a deliberately crafted and mutually beneficial joint career – and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell’Arte, a system that continues to shape celebrity today.
These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576–1654) and Virginia Ramponi (1583–ca.1631). This book examines their artistic path – a deliberately crafted and mutually beneficial joint career – and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell’Arte, a system that continues to shape celebrity today.
Serena Laiena is an Assistant Professor in Italian and Ad Astra Fellow at University College Dublin. She has published articles and essays on commedia dell'arte and early modern actresses. Her research interests include early modern Italian literature and culture, the social history of theatre in the sixteenth and seventeenth centuries, women's agency in early modern Europe, and the social function of theatre today.
