Time-aware Conversion Prediction For E-commerce
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A01=Aoying Zhou
A01=Wendi Ji
A01=Xiaoling Wang
Author_Aoying Zhou
Author_Wendi Ji
Author_Xiaoling Wang
Category=KJE
Computational Advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Multi-Touch Attribution
Survival Analysis
Product details
- ISBN 9789813224704
- Publication Date: 08 Mar 2018
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
