Product details
- ISBN 9781918215298
- Dimensions: 138 x 216mm
- Publication Date: 17 Sep 2026
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
In a world of viral pitch decks and success stories, starting a business can seem easier than it really is. With every headline promising overnight unicorns, it’s tempting to believe all you need is a great idea and passion. But anyone who’s been through it knows: building a sustainable business requires much more than enthusiasm – it demands clarity, readiness, and strategic self-awareness. This vital book helps you slow down before you speed up.
Written by a seasoned entrepreneur and executive who has worked with Fortune 500 companies, startups and leadership teams in more than 50 countries, this book distils two decades of experience into a practical and deeply reflective decision-making guide. At the heart of the book are 24 essential questions that every aspiring founder and entrepreneur must reflect on and answer honestly, organized in six categories: mindset, market, strategy, money, team, and systems. They are the same questions asked in boardrooms, investor meetings, co-founder negotiations…and sleepless nights.
Pantelis Velentzas is one of Europe’s most successful entrepreneurs. He founded Agora Trading (that secured the master franchise/distribution rights for Victoria’s Secret and Bath & Body Works in Europe with €35 million in sales). He is based in Greece
