A01=Arch Woodside
A01=Roger March
Author_Arch Woodside
Author_Roger March
Category=KJSM
Category=KNSG
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781845935870
- Dimensions: 172 x 244mm
- Publication Date: 19 Mar 2009
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Paperback
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Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
