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Tourism in India

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Bi
Bollywood Films
Bollywood Movies
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Buddhist Circuit
Category=KNSG
CG Norm
CG Practice
consumer behaviour analysis
Destination Brand
destination branding
Destination Image Scale
DI
Diaspora Tourism
diaspora travel studies
Digital Archival Research
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eq_business-finance-law
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Ethnocultural Identities
Global business arena
heritage tourism research
High Involvement Individuals
hospitality management
Hospitality Management Programmes
Indian civilization
Indian economy
Indian Passengers
Indian tourism industry
Local Food Experience
Marketing strategies
Memorable Tourism Experience
online review impact
Perceived Destination Image
Prowess
Themed Routes
tourism marketing strategies India
Tourist Behavioural Intention
TS
UNESCO World Heritage Centre

Product details

  • ISBN 9780367746261
  • Weight: 480g
  • Dimensions: 174 x 246mm
  • Publication Date: 08 Jun 2021
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena.

In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India.

The chapters in this book were originally published as a special issue of Anatolia.
About

Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management at North-Eastern Hill University, Shillong, India. His research interests include consumer behaviour, gastronomic tourism, and experiential management and marketing in hospitality and tourism contexts. He has twelve books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), and Tourism in Asian Cities (2020). He is an editorial board member, active reviewer, and guest editor of many international journals such as International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourismos, Tourism Recreational Research, Anatolia, Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.