Tourism Marketing for Small Businesses
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€47.99
A01=Steven Pike
Author_Steven Pike
Category=KJS
Category=KNS
consumer behaviour
destinations
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
marketing
marketing communications
SME
tourism
Product details
- ISBN 9781911396352
- Dimensions: 189 x 246mm
- Publication Date: 22 Feb 2018
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
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Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies.
Written in an engaging style and structured to follow a 12-13 week semester course Tourism Marketing for Small Businesses enables understanding of formulating, implementing and monitoring a marketing strategy. Each chapter will contain summary review questions and a mini case with discussion question. Accompanying the text are lecturer resources in the form of PowerPoint slides for each chapter, with links to relevant URLs and YouTube clips.
A vital text for all tourism and marketing students as well as tourism industry practitioners who have marketing responsibilities.
